Marketing Communications Manager

CT, Wallingford
06-21-2019
Wallingford, CT
Depends on Experience 
Full Time
1
Exempt

Summary

Qualified candidates for the Marketing Communications Manager position will manage the marketing activities for the company.  This position will be responsible for cultivating a professional external image of the company, including developing/managing press releases, social media strategy, new product introductions, advertisements, tradeshows, and tools to help increase sales and product awareness.  Other responsibilities include oversite of the website, assisting in creating videos, literature fulfillment, product image library, and other related public relation duties.

 

Essential Duties and Responsibilities

  • Develop marketing campaigns around new products & new markets
  • Create marketing collateral, literature, presentations, advertisements, and videos
  • Ensure a professional and consistent external corporate identity
  • Maintain and update the website, build the company’s social media presence
  • Work closely with distribution partners on joint marketing campaigns
  • Support sales reps with regular company communications
  • Organize and manage tradeshows
  • Manage 1 direct employee and outside service companies

Job Requirements

  • Bachelor’s Degree in related Marketing/Business or Graphic Arts discipline, or equivalent related education / experience. 
  • Must have a strong willingness to learn as well as excellent interpersonal and communication skills. 
  • Experience with graphic arts computer programs such as Adobe InDesign, PhotoShop, Illustrator, Premiere Pro is a plus. Must possess a solid understanding of web page design.
  • Minimum 5 years B2B product marketing experience  

Equal Opportunity Employer - Disability and Veteran