Marketing Specialist

CT, Wallingford
09/08/2021
Wallingford, CT
Depends on Experience  Annual
Full Time

Summary

The marketing specialist is responsible for supporting key marketing activities. This position will report to the Marketing Manager.

Essential Duties and Responsibilities:

  • Manages and executes all web, SEO, marketing automation, email, social media, and online campaign efforts.

  • Collaborates with internal teams, agencies, and vendors to drive marketing projects to completion.

  • Measures and reports key marketing metrics to provide data-driven improvements.

  • Organizes and sets up marketing events, such as webinars and trade shows.

  • Assist with the production of marketing materials and collateral using Adobe Creative Cloud.

Qualifications/Requirements:

  • Bachelor’s or Master’s degree in Marketing or a related field.

  • Creative problem-solving, agility, adaptability, and leadership skills.

  • Strong analytical skills and data-driven thinking.

  • Knowledge of website and marketing analytics tools such as Google Analytics, HubSpot, WordPress, and SEMRush.

  • Basic knowledge of HTML, CSS, and JavaScript a plus.

  • Working knowledge of Adobe InDesign and Photoshop.

  • Travel up to 25%.                                                                              

      

                                                                                         Equal Opportunity Employer – Disability and Veteran